be your own chef

A pizza maker for those who would like to personalize their pizza at any level. 

Client: Breville Crispy Crust Pizza Maker

Print & Outdoor

Interactive billboard that offers coupons. Reads "With the Breville Crispy Crust Pizza Maker, you can be your own chef. For everyone that enjoys a pizza as personalized as it can get, create your own recipe, share it on our microsite, and receive a coupon for the purchase of your oh so desired pizza maker."

The microsite lets users create recipes, view others' recipes and save their favorites. Reads: "Restaurants don't always offer pizzas that quench every craving, or satisfy every palate. With Breville Crispy Crust Pizza Maker you can be your own chef."

Art Direction: Carla Prato  /  Copywriting: Laura Manrique  /  Typography: Lindsay Dyer